LCBO Bar Zero
To start the conversation about drinking in moderation, the LCBO opened a bar. Without alcohol.
A one night only event in downtown TO
We teamed up with Frankie Solarik of BarChef, Buca’s Rob Gentile, and DJ feelgoodmsmalls to show people that drinking in moderation can still be a good time.
LCBO
Year: 2016
Role: Art Direction, UX Design, Logo Design
Sandbox Inc.
CD: Jacob Gawrysiak
CW: Logan Broger
Not just an event
Not only was Bar Zero available for the public to attend, but we filmed a TV spot and created tons of content that will be on the Always Taking Care website in the upcoming months.
Content Hub
Exclusive 0% Cocktails, recipes, and playlists will be featured on the re-designed LCBO Always Taking Care website.
