Apply Within
TO FORMALLY INTRODUCE DOS EQUIS TO CANADIANS, WE GAVE THEM A CHANCE TO EXCHANGE THEIR 9 TO 5s FOR ONE OF THE WORLD’S MOST INTERESTING JOBS.
Would you exchange your 9 to 5?
If you’ve ever dreamt of becoming a Mexican Luchador, Treasure Diver, Regatta Sailor, Food Critic or Korean Soap Actor – this was your shot.
Dos Equis Canada
Year: 2016
Role: Art Direction, UX Design, Logo Design
Sandbox Inc.
CD: Jacob Gawrysiak
CW: Vinay Parmar
Mexican Luchador
We took one consumer from his corner cubicle in Montreal to the top rope in Mexico City.
Campaign Hub
All roads led to DosEquis.ca for both applications and episode content.
Behind The Scenes
